Seeing some panic in SEO/SEM circles over Google's Mode announcement. So, what now?
The answer isn’t complicated. We just need to peek under the hood of how LLMs actually work.
The foundational idea behind LLMs is simple: they detect and capture relationships between distant words in sentences.
They do this by learning keyword-to-concept relationships via the attention mechanism, then locking these connections into their weights through back-propagation. What emerges are the dominant patterns found across the entire training dataset.
How does this relate to Google's Mode and your SEO strategy? Simple: you want your company name and domain clearly linked to the right dominant pattern.
If you're in CRM, make sure your website clearly associates you with CRM. GTM? Same story.
What you shouldn't do: invent some niche, unique wording that only you use. Without reinforcement elsewhere, the LLM likely won’t pick it up.
Another common pitfall: emphasizing words that tie you to the wrong patterns. We see this a lot, websites that obsessively focus on the problem instead of clearly highlighting the solution. For example, music AI startups talking too much about artists and genres end up mistakenly linked with music retail.
Also, watch out for clever wordplay. We once branded our business domain directory as "Domain Identity." Big mistake. The LLM connected us to passport and ID verification companies instead.
How can you check what patterns your website text is currently triggering? Our app helps you quickly see which business domains correlate with any text from your site. Spot your competitors or vertical? You're all set. Don’t see them? Google's Mode probably won’t either.
The foundational idea behind LLMs is simple: they detect and capture relationships between distant words in sentences.
They do this by learning keyword-to-concept relationships via the attention mechanism, then locking these connections into their weights through back-propagation. What emerges are the dominant patterns found across the entire training dataset.
How does this relate to Google's Mode and your SEO strategy? Simple: you want your company name and domain clearly linked to the right dominant pattern.
If you're in CRM, make sure your website clearly associates you with CRM. GTM? Same story.
What you shouldn't do: invent some niche, unique wording that only you use. Without reinforcement elsewhere, the LLM likely won’t pick it up.
Another common pitfall: emphasizing words that tie you to the wrong patterns. We see this a lot, websites that obsessively focus on the problem instead of clearly highlighting the solution. For example, music AI startups talking too much about artists and genres end up mistakenly linked with music retail.
Also, watch out for clever wordplay. We once branded our business domain directory as "Domain Identity." Big mistake. The LLM connected us to passport and ID verification companies instead.
How can you check what patterns your website text is currently triggering? Our app helps you quickly see which business domains correlate with any text from your site. Spot your competitors or vertical? You're all set. Don’t see them? Google's Mode probably won’t either.
