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The SaaS industry has long been captivated by a winner-takes-all mindset. From the dominance of MS Office to today’s competitive landscape, companies have poured resources into replicating each other’s functionalities. This relentless duplication drives up prices for customers, diverts attention from genuine innovation, and creates a fragmented user experience. But is there a better way?

January 13, 2025

Platform Partnerships: A Smarter Path to the SaaS Future

Target Account Modeling can feel overwhelming, often appearing like an entirely new product rather than a simple feature. However, the key to success lies in breaking it down into manageable steps. By focusing on customer segmentation and embedding-based search, you can unlock the full potential of Target Account Modeling with ease.

January 13, 2025

Demystifying Target Account Modeling: How to Do It in 2 Easy Steps

For over two decades, digital content and search strategies have been dominated by a focus on keywords. This keyword-centric approach, once revolutionary, now reveals its limitations in the era of large language models (LLMs). As search technology evolves, the shift from keywords to context, driven by embeddings, promises a transformative impact on how users discover content online.

January 13, 2025

From Keywords to Context: Embracing the Future of Search with LLM Embeddings

In the fast-paced world of Go-to-Market (GTM) strategies, the allure of LinkedIn scraping can be hard to resist. For rising companies looking to accelerate product development, purchasing scraped LinkedIn data might seem like a quick fix. However, this shortcut is riddled with hidden risks that could derail your progress.

January 13, 2025

LinkedIn Scraping: A Minefield for Rising GTM Companies Bound to Trip Many