Articles & Case Studies
George Rekouts
Co-Founder & CEO
A Hard TAM Question from a Keyplay User
A former Keyplay user reached out with a challenge: “Hey George, normally I use Keyplay to map our ICP with key identifiers, but they’re $18k/yr. Can DiscoLike find accounts that have mobile apps, at least 100K MAU, use cloud data warehouses, and segment by fintech, consumer apps, etc.?”
Keyplay returns a few hundred accounts. Not bad, but can we do better?
Breaking Down the Criteria
We started by translating the prospect’s requirements into searchable signals:
- Major cloud vendors: Google Cloud, Amazon Web Services, Microsoft Azure
- Mobile apps: Listed on Apple App Store or Google Play
- 100K MAU threshold: Quick math with GPT-4.5 suggests 100K MAU typically maps to roughly 40-75 employees, so we set a floor of 50+
The Results
Running this through DiscoLike returned 7,690 accounts, clearly segmented using our built-in segmentation tool.
Our cost? $799/month with no annual commitment.
That works out to roughly 100x more accounts per dollar compared to Keyplay’s $18K/year contract.
Have a tough TAM you’re working on? Book a demo and challenge us.
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